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IS EMAIL MARKETING STILL A THING?

- Apr 11, 2019

With the explosion of content sharing applications every other day, the mother of Digital Social Media Marketing Electronic Mail seems to be outdated. Half of the marketers in the world have considered Email Marketing to be dead. But then there is another half of the same population who know how to kill it with the particular marketing.

Which one are you?

Are you the murderer or are you the restorative one?

Well, ‘The Aspiring CEO‘, a Digital Marketing Agency in India is definitely the latter one. It has a strong belief that Email Marketing owns the attribute of being extremely distinctive.

With the earmarking of a specific group, Email Marketing is an adept strategy that concurs the technique of stark targeting of the audience.

This specific characteristic entitles individuals to feel a one on one connection to the respective brand.

Not only that, Email Marketing is the most cost-effective media to promote your brand.

Evaluation of the constructiveness of Email Marketing Campaigns is measurable by way of metrics such as click-through-rate, bounce rate et cetera.

In the era of Assembly-Line manufacturing, a customized offering and marketing messages make the customer feel extremely special. Targeted emails become the cause for the top-of-the-mind awareness amongst individuals. Even if the subscribers of your weekly newsletters are not the loyal advocates of your brand, they do know about your company and the products or services you offer.

‘The Aspiring CEO’, a Social Media Marketing Agency, thus, provides Email Marketing Service in India. They know a company can foster amazing results with the proper employment of Email Marketing.

Following are a few tips that could help you achieve better results from your Email Marketing Campaigns. Note them down right now:

1. Write a ‘Lit’ Subject Line:

Your subject line has to be mind captivating. People shall be startled and most definitely in a good way by just reading the subject line of your newsletter or marketing campaign. A genuine and eccentric statement could accomplish the same for you.

2. Make it exclusive:

A rather very impactful effect of your newsletter could be the inclusion of the name of the reader. It would make him/ her think that you’ve written the mail exclusively for them. You could achieve this engagement by taking the assistance of a few applications that are customized to carry out the same process. If this procedure could lead to a better conversion rate, then why not opt for the same?

3. Provide your reader with some benefits:

Your reader would like to know the reason behind your intellect arresting subject line and the specific address of your name in the mail. Now, it is your responsibility to provide them with some value. If you even want to impart knowledge to your subscribers via articles or blogs, you should provide them with coupons or rewards. This would create a curious audience of your brand who would, eventually and eagerly wait for your weekly or monthly newsletters and yes, of course, the offers attached with them!

4. Mould it beautifully for the Mobile Users:

Almost 60% of your subscribers could be using their smartphones to read your newsletters. So you have to be sure that your emails look exactly as alluring as they do on any of their other electronic devices. Be sure of it!

‘The Aspiring CEO’, the Digital Marketing Agency in Lucknow swears by these rules and therefore, fetch successful results. You could too yield the same output with their assistance in the specific area.

 

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