Finding the ideal Twitter posting window, though, can be challenging. Hence, in this blog post, we’ll explain how to use the following methods to choose when on Twitter to publish
Why is it important to post at the appropriate time?
The chronological feed is back in the game as a result of a new tweak to the Twitter algorithms, making the timing of your messages more important than ever.
Like other social media sites, Twitter has been operating its feeds on an engagement or popularity basis rather than according to reverse-chronology since 2016. However, Twitter now gives users the option to quickly switch their feeds from “Top-ranked tweets” to “Latest post tweets” in response to customer feedback.
Twitter users who subscribe to a reverse-chronological feed can view tweets as they are being posted. Nevertheless, there is a catch! With time, more recent tweets would ultimately replace those at the top of the feed.
Because of this, you should post your tweet during a time when the majority of your audience is online or plan it for a suitable time. Let’s get started by learning the ideal time to post on Twitter in order to accelerate your Twitter marketing objectives.
Best time to schedule a post on Twitter
After discussing the fundamental timelines you can utilize to improve your Twitter marketing approach, let’s determine the ideal time to tweet content tailored to your brand. You may use two techniques to do so.
Using Twitter Metrics from SocialPilot
Twitter analytics don’t expressly inform you when to post, in contrast to Facebook analytics. Yet, as was already mentioned, it still provides you with enough knowledge to determine the ideal time through trial and error. Just divide up your tests over a month. Post your tweets at designated times in the morning, noon, and evening on each day of this month.
Now that this sounds like a time-consuming task, a Twitter management tool like SocialPilot can help. Using SocialPilot, you can pre-schedule your tweets to go out at a specific time and date.
So, this automated scheduling and posting tool makes it easy for you to experiment with various time slots. Your produced posts will be automatically published on Twitter when you choose numerous time slots for each day of the month.
When you’ve experimented with several time slots for a month, you can look at your statistics to see what day of the week and what hour produced the greatest engagement.
I’d advise putting your data, including the time and day, into a spreadsheet so you can subsequently determine which day generated the most engagement. Choose your peak hours based on the observation.
Use the scheduling tool frequently after that to continue posting at those times
Identify the times of day when your followers are most active. If you want to know when to post, examine your Twitter stats. Twitter Analytics provides a thorough breakdown of your Tweet impressions, profile visits, and other interaction information.
Also, you may utilize Twitter Analytics to follow your development over time and develop new posting techniques as you go. You can utilize free Twitter analytics tools to get a quick overview of your Twitter profile, which will make things simpler.
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