Despite the fact that the two platforms are sometimes positioned as rivals, this couldn’t be further from the reality in actuality. Many businesses are combining the advantages of Google Ads with Facebook Ads to enhance leads and sales, increase visibility, and draw in new customers. They are seeing remarkable results on their advertising investments by utilizing a variety of strategies that go well with each platform’s capabilities.
You can get in touch with clients who are very inclined to buy with Google Ads. Facebook Ads is an advertising platform used for sponsored social campaigns on Facebook, whereas Google Ads handles search and display ads. They both run pay-per-click (PPC) ads, but they do so through separate channels and frequently target customers at different stages of the purchasing process.
Sponsored social media advertising is available through Facebook Ads, as opposed to sponsored Google searches. It is getting harder for agencies to naturally reach potential customers of their clients as a result of frequent adjustments to the Facebook algorithm.
Both Google and Facebook have a huge audience; Google processes more than 5.8 billion daily queries, while Facebook has 1.73 billion daily active users, according to estimates.
Approximately 90%+ of Facebook’s advertising revenue comes from mobile advertising.
Why Facebook ads?
Compared to Google Ads, Facebook Ads often cost a little less per click. A company in the clothes sector may only spend $0.45 per click on a Facebook advertisement. The most expensive industry to advertise in on Facebook is finance and insurance, yet the average CPC is still only $3.77.
A Facebook ad is excellent for raising awareness, but Google Ads are frequently more effective at reaching customers right when they are making a purchasing choice.
Conversely, Facebook Ads are excellent for contacting customers who are towards the top of the funnel. (Great for raising awareness of a brand or a product).
Google Ads are more expensive than Facebook Ads. The typical CPA in AdWords is $48.96 for search and $75.51 for display across all industries.
Facebook Ads Advantages
According to a 2021 Statista estimate, Facebook has more than 2.7 billion monthly active users, making it the most popular social media site. The site not only has a large audience, but it also allows marketers to target users according to their demographics, routines, events in their lives, and hobbies.
You may construct a “lookalike audience,” which is essentially your user persona, before running a campaign on the platform. The viewers who fit your description will then see your adverts on Facebook.
One advantage the platform has over Google Ads is that you can target much more specific demographics with your ads thanks to the platform.
You have choices for targeting (and retargeting) particular audiences with Google Ads and Facebook Ads. You may target users on both platforms, among other things, based on their age, gender, location, and economic level.
However, when it comes to sophisticated targeting choices, Facebook is the winner.
Facebook also enables you to construct audiences based on a broad range of interests and behaviors in addition to the targeting choices listed above.
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